There has been a huge shift over recent years to alternative medicine as people get disillusioned with conventional medicine to overcome anxiety. Natural and herbal supplements are becoming popular as people re-engage with nature. The list of potential side effects from drugs and the rebound effects from withdrawing often make the thought of taking medication unpleasant. Often the promise of how effective the medication can be is exaggerated or it simply does not have the effect it should because everyone is unique.
Most people want some sort of instantaneous solution to their anxiety, so medication become there first thought, often as a 'quick fix'. However once they realize the complications with medication, any help they can receive from natural remedies becomes more attractive.
Whether you take natural or prescription medication, there is no quick fix solution. I once suffered for years from anxiety and panic attacks and I can assure you the long term cure is combining it with a program of recovery you can integrate within your lifestyle. Ultimately you don't want to be taking any medication, vitamins or supplements for extended periods of time unless you have too.